880 million tourists travelled the world in 2009.

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Eléphants dans les marais du Parc National d'Amboseli

Elephants in the marshes of the Amboseli National Park – Kenya © ALTITUDE/Arthus-Bertrand Yann

In 2009, 880 million tourists travelled all over the planet. But rather than squeezing onto a crowded beach, some of them chose to go and spend a week in Bolivia living with Indian tribes and share the beauty of the Amazon rainforest with them. Others discovered the amazing African wildlife during a photo safari in Botswana. Ecotourism, as it is called, is a form of responsible tourism which allows people to take part in preserving the environment and local populations’ well-being whilst enjoying their holidays. The money spent by tourists thus creates jobs and improves the situation of the host communities and the local economy. And contrarily to preconceived notions, an ecotourism service does not necessarily cost more than a similar “classical” tourist offer of the same standard, and it leaves you with unforgettable memories.

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