Live updates from fishing boats could reduce waste

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When customers of the fisheries company Sanriku Toretate Ichiba want to shop for fish, they connect to the net. The firm, based in Sanriku town in Japan’s Iwate prefecture, posts details of its catches online in real time, offering consumers the chance to buy fish almost as soon as it is hauled from the sea. This could help make fishing more sustainable by matching supply and demand, says the entrepreneur behind the firm – though others are unconvinced.

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