Activia health claims were a little overblown — even for yogurt

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Danone ; activia ; actimel ; produits laitiers

La filiale américaine du groupe Danone a été accusée de publicité trompeuse © AFP PHOTO ERIC PIERMONT

Yogurt’s good for you — but apparently not quite as good as Dannon says it is. The yogurt maker will pay out $21 million to settle charges of deceptive advertising that it overstated health benefits for Activia and DanActive yogurt products, according to the Federal Trade Commission.

LA Times

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