At Wal-Mart, Labeling to Reflect Green Intent

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Wal-Mart label index

Un magasin Wal-Mart à Miami (Floride). Le distributeur américain entend répondre aux exigences de traçabilité de la part de la nouvelle génération de consommateurs. © Joe Raedle/Getty Images/AFP

Shoppers expect the tags on Wal-Mart items to have rock-bottom prices. In the future they may also have information about the product’s carbon footprint, the gallons of water used to create it, and the air pollution left in its wake.

New York Times

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