Temps de lecture :1 minute
This summer, CAN brings you a brand new public service announcement featuring popular Hong Kong movie star, Daniel Wu. The video is an ironic 1980s-style infomercial flogging a fake brand of canned air called “Fresh Air.”
At the encouragement of CAN’s pro bono advertising agency, DDB, CAN decided to adopt a different approach from its previous series of dead serious public service announcements about the health dangers of air pollution. Instead of frightening viewers, CAN seeks to enlighten viewers by taking an absurdist, sarcastic approach to the issue of health, lifestyle and air pollution.